Commercial Exterior Painting – A Customer First Approach

If you have been debating whether or not to add a commercial exterior painting job to the budget this year, this post is for you! But, before you contact exterior painters near you, read on!

We live in a world where perception is key, and our perception has been shaped to think and believe certain things. For example, consider a home with some bare wood showing on the outside. Aside from this minor touch up needed, the rest of the home is in pristine condition. The same home with a fresh exterior paint job from an exterior painter near you can sell for up to $20,000 more. Why? All because of perception. The home with wood exposed is perceived to be a “fixer upper” while the one with a fresh paint job is viewed as “move in ready”.  If this is true for residential, you better believe it’s also true for your business. 

3 Reasons to Repaint Your Business

  • A customer first approach

The exterior of your business creates the very first impressions customers will have of you. Choosing to take care of your facility and its appearance alone can increase foot traffic to your business. The exterior of your business is just as important as your branding. A paint job can be considered a part of your marketing strategy! You generate interest by boosting your curb appeal and influence perception by your color choice. For more on how colors influence shoppers, read our post “The Psychology of Color”. 

  • Boost employee morale

We will touch more on this one in our next post about the power or interior repaints, but there is still something to be said about employees and how they “feel” about their own workplace. Paint can influence the environment, and the right environment can boost productivity and overall mood. Selecting the right colors can contribute to keeping employees motivated and working towards growing your business.

  • Fresh paint protects your business

A fresh coat of paint is not just about aesthetics! Did you know that maintaining the exterior paint of your facility can protect your investment for the long run? Paint holds many protective attributes that can increase the life of your building and the overall building stability, along with uphold its market value. Paint not only protects your building from moisture, the sun, wind and animals, but it will also provide the opportunity to unveil anything that could turn into a bigger issue. Part of a commercial paint contractor’s job is to make repairs needed to the building prior to applying paint. Any areas of concern or needed repairs will be brought to your attention, helping you stay on top of overall building maintenance. 

When to paint your commercial facility?

The upkeep of your exterior paint will vary on many factors including the weather conditions in your location and the type of application used. The quality of paint can add years to the life of your paint job so be sure to ask your exterior painter near you what paint they plan to use. In Louisiana, we experience high winds and high humidity, which can both take a toll on the exterior of your commercial building. Some signs to look that will let you know it’s time include: 

  • Paint flakes
  • Bubbles
  • Peeling or cracking
  • Noticeable wear and tear

If you undergo a branding change, it’s a good idea to freshen up your paint to reflect the new branding. If it’s been 10+ years since you have painted your building, it’s more than likely time to give JMA a call. Painting the exterior of your business is a cost effective way to boost business and protect your facility.

JMA Painters is your local commercial paint contractor and upholds a reputation for quality work, reliable scheduling, and effortless communication. Contact us for your free quote today. 


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